Hola, I'm Manu

- Owned product growth initiatives in the Retention & Monetisation domain, acting as a hands-on Tech Lead partnering with Product and Design to ship fast, validate with data, and iterate based on user behavior. - Led improvements in the self-serve signup funnel, increasing completed registrations by ~60% and scaling learnings across markets. - Built onboarding, upgrade, and pricing experiences (trial flows, paywalls, nudges) that surfaced product value earlier, increasing upgrade conversion by +68% and contributing to +50% expansion of MRR in SMB cohorts. - Defined tracking and experimentation from the product side, analysing funnels with Segment and Amplitude, improving data reliability through server-side event tracking, and collaborating with growth teams and systems like HubSpot. - Drove frontend platform improvements in a TurboRepo monorepo (70+ packages, 20+ teams), improving performance and adopting modern patterns for loading and error handling (React Router v7, TanStack Query, Suspense), and leveraging AI-assisted workflows (Claude Code) to improve development speed and code quality.

- Worked on the third-generation rewrite of a data visualization system with D3 and Visx, improving chart overlay rendering by combining Canvas and SVG, resulting in ~20% faster loading times for large datasets. - Worked closely with designers to tighten feedback loops, reacting faster to design changes and delivering more polished results earlier in the development process. - Designed component APIs as part of a design system, balancing flexibility with long-term consistency. - Stayed hands-on in performance-critical code while contributing to team practices and mentoring engineers.

Defined roadmaps, cultivating partnerships, and conceptualizing innovative abstract features. Backlog refinement and prioritization, data-driven decision-making, and shaping product strategies. Leveraged a holistic approach to drive our product's evolution helping clients to become more transactional.

Developed a highly versatile component utilized across multiple marketplaces. Led a migration to innovate with SDK and bring more customization by using Grid, CSS variables, and further theming capabilities. Connected the gap between engineers and managers, contributing as an enabler in the product development process.

Created the foundations and main features of every web aspect of the platform. From the PWA customer entry point to the reliable infrastructure with WebSocket, that handled the ordering. Established and led a groundbreaking platform designed to facilitate the digital transformation and rapid acceleration of store ordering systems. Contributed to the overall product vision and strategy, focusing on having lean processes and quicker market fit.

Participated in a migration project that encompassed both business and technical aspects. Delivered a new development ecosystem that would be utilized throughout the entire organization. Contributed to the decision-making process regarding the selection, migration, introduction, and implementation of a new monorepo set-up.

Worked at Backbase, where I contributed to integrating and implementing the UI of the company products with the different Bank core systems. Worked as a Web Developer for an e-commerce hybrid Mobile Application called The Children's Place, based in the US.

Led the development of multiple hybrid apps and web apps, now distributed in different stores. Collaborated with different stakeholders.

Led the development of complex single page application. Collaborated in most technical and non-technical discussions related to the end product. Performed multiple refactors on the Application regarding performance, design, and scalability.

Designed and developed multiple RESTful APIs within the Apigee Platform. Participated in issue diagnostics and resolution, deployment management, and customer service orientation.

Involved in business process optimization, to improve activities such as sales, deliveries, payments, and inventory administration. Reviewed code for quality and adherence to standards. Applied and analyzed business requests to determine how best to create a successful resolution.